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popmatters.com Privacy & Security Signals

https://popmatters.com

Grade C(Moderate)

What websites actually do, not what they promise. Gecko Advisor analyzes real network behavior — not privacy policies.

Quick Summary

2 data collection scripts detected

popmatters.com shares visitor information with 6 third-party services, including third-party services.

This is typical for your category sites, but 94% of websites we've analyzed have fewer external data connections.

Analysis performed using a real browser environment and compared against 309,068 publicly accessible websites.

Data Sharing Risk
Medium
Trackers: 2 • Third-party: 4 • Cookies: 8
TLS/HTTPS
Valid
TLS grade: A
Top Trackers
2 found

Market Comparison

Based on 309,068 analyzed sites

0%Percentile
Lower quartile

popmatters.com is at the 6th percentile among 309,068 scanned sites. Score is 21 points below the dataset average of 81.

Privacy Score
Your score60
Avg 81
0100
2 Trackers

1.5 more than avg

8 Cookies

2.5 more than avg

Known Trackers Detected

googletagmanager.comgoogle-analytics.com

popmatters.com has a privacy score of 60/100 based on 309,068 sites in the Gecko Advisor dataset. This site uses 2 trackers (dataset average: 0.5) and sets 8 cookies (dataset average: 5.5).

Recommended Actions

Top 3 prioritized fixes for popmatters.com

These recommendations are based on Gecko Advisor's automated analysis of popmatters.com. Addressing these 3 issues can improve the site's privacy score and user trust. Reducing trackers decreases data exposure to third parties. Security improvements protect users from potential attacks.

Third-Party
4 connections
HTTPS
Grade A
Trackers
2 detected
● Moderate Risk

Compare Privacy Practices

How does popmatters.com compare to other sites?

Score Breakdown

Security and tracking issues have higher impact than disclosure-only signals.

Tracking & Analytics
-15Medium
Security Headers
-12Low
Third-Party Requests
-8Medium
Cookie Security
-2Low
Privacy Compliance
-5High
TLS Bonus
+2
Final Score
100 - 42 + 2 =60

What This Means For You

Practical tips based on what we found

Browser fingerprinting detected

This site may track you even without cookies. Consider using a privacy-focused browser or extension like Firefox with Enhanced Tracking Protection.

2 tracking scripts found

Some third-party tracking is present. Most privacy browsers and ad blockers can prevent these from loading.

8 cookies detected

A moderate number of cookies are in use. Some may be necessary for functionality, while others may be for tracking.

Pro tip: Using a privacy-focused browser like Firefox or Brave, combined with an ad blocker, can significantly reduce tracking across all websites you visit.

Detailed Analysis Report
60/100

2 third-party trackers detected

  • 2 third-party trackers detected (global average: 1.4)
  • Tracker stack dominated by analytics technologies (100% of detected trackers)
  • Cookies are session-only — no persistent cross-visit tracking detected

popmatters.com primarily uses analytics and measurement tools. While these track user behavior on-site, they are generally lower risk than advertising trackers that share data across sites.

popmatters.com has been scanned 3 times between December 14, 2025 and April 27, 2026. It currently has a privacy score of 60 out of 100 and loads 2 detected third-party trackers. By privacy score, popmatters.com ranks 41,764 out of 49,838 domains in the dataset. This report covers popmatters.com's tracker usage, cookie behavior, privacy history, and how it compares to other sites.

How Many Trackers Does popmatters.com Use?

popmatters.com loads 2 detected third-party trackers. By purpose: 2 analytics. The tracker stack is analytics-focused, with most tools measuring on-site behavior rather than cross-site tracking.

popmatters.com Compared to Other Sites

popmatters.com has a privacy score of 60 out of 100.

popmatters.com Privacy History

popmatters.com has been scanned 3 times. Its stability classification is PROVISIONAL, based on observed configuration changes across scans. The privacy setup of popmatters.com has remained steady across its scan history. The tracker count has remained between 0 and 2. The privacy score has stayed within 56 to 60. The privacy score has increased from 56 to 60 over the scan period.

Recent Changes Detected

Between December 30, 2025 and April 27, 2026, popmatters.com's tracking configuration changed. 2 tracker(s) were added: Tracker matched: googletagmanager.com, Tracker matched: google-analytics.com. The privacy score moved from 56 to 60.

popmatters.com Cookie Analysis

popmatters.com sets 8 cookies. All cookies are session-based — they expire when the browser closes and do not persist between visits.

What popmatters.com's Privacy Profile Means

popmatters.com has a privacy score of 60 out of 100. The global average across 49,838 domains is 80.8. Its tracker stack is primarily analytics-focused, which typically involves on-site behavior measurement rather than cross-site tracking. Cookies are session-based and do not persist between visits. Across 3 scans, popmatters.com's privacy configuration has been provisional. For details on scoring methodology, see our methodology page.

How scores are calculated

About This Report

This report is part of GeckoAdvisor's dataset covering 49,838 domains with 15,364,796 findings. GeckoAdvisor scans domains to detect third-party trackers, cookies, and privacy-relevant configuration changes. For details on scanning methodology and known limitations, see our methodology page.

Methodology

Sites Using the Same Trackers

Tracker matched: googletagmanager.com:

Scan Metadata

Last scanned: April 27, 2026
Previous scan: December 30, 2025
Scan count: 3
Status: Changes detected

Changes since previous scan:

  • + Tracker added: Tracker matched: googletagmanager.com
  • + Tracker added: Tracker matched: google-analytics.com
  • Score changed: 5660
How was this score calculated?

Privacy scores are calculated based on:

  • Number and type of trackers detected
  • Third-party connections and data sharing
  • Cookie practices and storage duration
  • Security headers and TLS configuration
  • Fingerprinting scripts and techniques

Higher scores indicate fewer observable privacy concerns.

Similar Sites to Compare

10 sites with similar privacy profiles

Share this report

Privacy report for popmatters.com: 60/100. See the full analysis.

https://geckoadvisor.com/privacy-report/popmatters.com
Scanned 2 weeks agoRecent