Privacy Research Reports

Original research based on automated privacy analysis of thousands of websites. Each report provides evidence-based findings on tracker adoption, fingerprinting prevalence, and security posture across industries and the broader web.

Category Deep Dive

Social Media Privacy Report

How social platforms track, profile, and fingerprint their users

A data-driven analysis of tracking practices across major social media platforms.

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Cross-Category

Most Tracked Websites: A Privacy Study

We analyzed tens of thousands of domains. Here's what we found.

Cross-industry analysis of which websites deploy the most third-party trackers.

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Tracker Landscape

The Web Tracker Landscape

Which tracking technologies dominate the web in 2026

Adoption rates, industry penetration, and trends for the top tracking technologies.

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Category Deep Dive

Streaming Services Privacy Ranking

Which streaming platforms respect your privacy — and which don't

Privacy scores, tracker counts, and fingerprinting rates across streaming services.

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Category Deep Dive

Tracking Technologies Used by AI Tools

Privacy practices of the AI platforms reshaping the web

Which AI and SaaS platforms deploy the most trackers and fingerprinting?

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Category Deep Dive

E-Commerce Tracking Report

How online retailers track your shopping behavior

Analysis of trackers, cookies, and fingerprinting across major online retailers.

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Category Deep Dive

News & Media Privacy Report

The privacy cost of staying informed

How news websites monetize attention through trackers, cookies, and fingerprinting.

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Category Deep Dive

Banking & Finance Privacy Report

How financial institutions handle your digital privacy

Privacy analysis of major banks and financial platforms.

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Need privacy data for your organization?

Access domain privacy scores, tracker data, and security analysis programmatically through the Gecko Advisor API.