E-Commerce Tracking Report
How online retailers track your shopping behavior
Key Findings
- 1We analyzed 123 E-Commerce & Retail domains. The average privacy score is 71.6/100 (median: 81/100).
- 2E-Commerce & Retail domains score 9.2 points below the global average of 80.8/100.
- 3The average E-Commerce & Retail website loads 4.5 trackers and 5.4 cookies.
- 446% of E-Commerce & Retail domains use fingerprinting — 20 percentage points above the global rate of 26%.
Report Statistics
Avg Privacy Score
71.6
↓ Global avg: 80.8
Median Score
81
Avg Trackers
4.5
↑ Global avg: 1.4
Avg Cookies
5.4
Fingerprinting Rate
46.0%
↑ Global avg: 26.0%
Grade Distribution
Domain Rankings
Best Privacy Scores
| # | Domain | Score | Trackers |
|---|---|---|---|
| 1 | lululemon.com | 100Low Privacy Risk | 100 |
| 2 | adidas.com | 100Low Privacy Risk | 100 |
| 3 | costco.com | 100Low Privacy Risk | 100 |
| 4 | magento.com | 100Low Privacy Risk | 100 |
| 5 | v2pay.shop | 98Low Privacy Risk | 98 |
| 6 | bhphotovideo.com | 97Low Privacy Risk | 97 |
| 7 | gate.shop | 97Low Privacy Risk | 97 |
| 8 | microcenter.com | 97Low Privacy Risk | 97 |
| 9 | solidlypall.shop | 94Low Privacy Risk | 94 |
| 10 | muermoabject.shop | 94Low Privacy Risk | 94 |
Worst Privacy Scores
| # | Domain | Score | Trackers |
|---|---|---|---|
| 1 | adorama.com | 26Critical Privacy Risk | 26 |
| 2 | amazon.com.co | 26Critical Privacy Risk | 26 |
| 3 | zappos.com | 29Critical Privacy Risk | 29 |
| 4 | walmart.ca | 29Critical Privacy Risk | 29 |
| 5 | amazon.com.ng | 29Critical Privacy Risk | 29 |
| 6 | aliexpress.ru | 29Critical Privacy Risk | 29 |
| 7 | amazon.co.za | 30Critical Privacy Risk | 30 |
| 8 | amazon.sa | 30Critical Privacy Risk | 30 |
| 9 | walmart.co.cr | 30Critical Privacy Risk | 30 |
| 10 | amazon.eg | 30Critical Privacy Risk | 30 |
Most Trackers
| # | Domain | Score | Trackers |
|---|---|---|---|
| 1 | amazon.com.br | 30Critical Privacy Risk | 43 |
| 2 | amazon.com.co | 26Critical Privacy Risk | 42 |
| 3 | amazon.com.ng | 29Critical Privacy Risk | 42 |
| 4 | amazon.com.mx | 30Critical Privacy Risk | 42 |
| 5 | amazon.sa | 30Critical Privacy Risk | 39 |
| 6 | amazon.co.za | 30Critical Privacy Risk | 38 |
| 7 | amazon.eg | 30Critical Privacy Risk | 38 |
| 8 | amazon.co.jp | 30Critical Privacy Risk | 38 |
| 9 | walmart.co.cr | 30Critical Privacy Risk | 19 |
| 10 | zappos.com | 29Critical Privacy Risk | 18 |
Most Prevalent Trackers
Methodology
This report is based on automated privacy scans of 123 domains using Gecko Advisor's scanning infrastructure. Each domain is evaluated for third-party trackers, cookies, fingerprinting scripts, security headers, and TLS configuration.
Scores are deterministic and evidence-based: every deduction maps to a specific, verifiable finding. Only domains with at least 2 completed scans are included to ensure data reliability. Results reflect the most recent scan available at the time of publication.
How to Cite This Report
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