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toyota.com Privacy & Security Signals

https://toyota.com

Grade B(Fair)

What websites actually do, not what they promise. Gecko Advisor analyzes real network behavior — not privacy policies.

Quick Summary

2 data collection scripts detected

toyota.com shares visitor information with 12 third-party services, including third-party services.

This is typical for your category sites, but 83% of websites we've analyzed have fewer external data connections.

Analysis performed using a real browser environment and compared against 313,306 publicly accessible websites.

Data Sharing Risk
Medium
Trackers: 2 • Third-party: 10 • Cookies: 0
TLS/HTTPS
Valid
TLS grade: A
Top Trackers
2 found

Market Comparison

Based on 313,306 analyzed sites

0%Percentile
Lower quartile

toyota.com is at the 17th percentile among 313,306 scanned sites. Score is 8 points below the dataset average of 81.

Privacy Score
Your score73
Avg 81
0100
2 Trackers

1.5 more than avg

0 Cookies

5.5 fewer than avg

Known Trackers Detected

doubleclick.netgoogle-analytics.com

toyota.com has a privacy score of 73/100 based on 313,306 sites in the Gecko Advisor dataset. This site uses 2 trackers (dataset average: 0.5) and sets 0 cookies (dataset average: 5.5).

Recommended Actions

Top 3 prioritized fixes for toyota.com

These recommendations are based on Gecko Advisor's automated analysis of toyota.com. Addressing these 3 issues can improve the site's privacy score and user trust. Reducing trackers decreases data exposure to third parties. Security improvements protect users from potential attacks.

Third-Party
10 connections
HTTPS
Grade A
Trackers
2 detected
● Moderate Risk

Compare Privacy Practices

How does toyota.com compare to other sites?

What This Means For You

Practical tips based on what we found

2 tracking scripts found

Some third-party tracking is present. Most privacy browsers and ad blockers can prevent these from loading.

Pro tip: Using a privacy-focused browser like Firefox or Brave, combined with an ad blocker, can significantly reduce tracking across all websites you visit.

Detailed Analysis Report
73/100

2 third-party trackers detected

  • 2 third-party trackers detected (global average: 1.4)

toyota.com uses a mix of third-party technologies for analytics, advertising, and content delivery.

toyota.com has a privacy score of 73 out of 100, based on 3 scans. The global average across 49,838 domains is 80.8. toyota.com loads 2 third-party trackers. This report covers toyota.com's tracker usage, cookie behavior, privacy history, and how it compares to other sites.

toyota.com Compared to Other Sites

toyota.com has a privacy score of 73 out of 100.

toyota.com Privacy History

toyota.com has been scanned 3 times. Its stability classification is PROVISIONAL, based on observed configuration changes across scans. toyota.com has maintained a consistent privacy configuration across scans. The tracker count has remained between 2 and 2. The privacy score has stayed within 73 to 76. The privacy score has decreased from 76 to 73 over the scan period.

How Many Trackers Does toyota.com Use?

toyota.com loads 2 detected third-party trackers. By purpose: 1 advertising, 1 analytics. The tracker stack spans multiple purposes, combining analytics, advertising, and content delivery. Notable high-risk trackers: DoubleClick (Google) (advertising).

toyota.com Cookie Analysis

toyota.com uses 0 cookies based on our most recent scan.

What toyota.com's Privacy Profile Means

toyota.com has a privacy score of 73 out of 100. The global average across 49,838 domains is 80.8. The third-party stack spans multiple purposes including analytics, advertising, and social integrations. Across 3 scans, toyota.com's privacy configuration has been provisional. For details on scoring methodology, see our methodology page.

How scores are calculated

About This Report

This report is part of GeckoAdvisor's dataset covering 49,838 domains with 15,580,686 findings. GeckoAdvisor scans domains to detect third-party trackers, cookies, and privacy-relevant configuration changes. For details on scanning methodology and known limitations, see our methodology page.

Methodology

Sites Using the Same Trackers

Scan Metadata

Last scanned: December 19, 2025
Previous scan: December 13, 2025
Scan count: 3
Status: No changes detected
How was this score calculated?

Privacy scores are calculated based on:

  • Number and type of trackers detected
  • Third-party connections and data sharing
  • Cookie practices and storage duration
  • Security headers and TLS configuration
  • Fingerprinting scripts and techniques

Higher scores indicate fewer observable privacy concerns.

Similar Sites to Compare

10 sites with similar privacy profiles

Share this report

Privacy report for toyota.com: 73/100. See the full analysis.

https://geckoadvisor.com/privacy-report/toyota.com
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